Sony - SY-FWD43S30

• 4K HDR Processor X1^™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
• With Triluminos Pro^™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
• Get access to all your favorite streaming apps in one place with Google TV^™. And with Google Assistant^™, simply use your voice to search and ask questions.¹
• Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.¹
• Easily stream to your TV with support for AirPlay^® 2 and Chromecast built-in^™.^6,7
• Get movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE).²
• Get a truly cinematic viewing experience with support for4K HDR, Dolby Vision^® and Dolby Atmos^®.³
• Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality^™ PRO.⁴
• See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR^™ technology.
• Our innovative X-Balanced Speaker^™, and support for Dolby Atmos^®, provides clear natural sound for all your favorite content.
• Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.
• Take your PS5^® gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.⁸
• Game Menu puts all your gaming picture settings and exclusive assist features in one place.
• Minimal Flush Surface bezel and slim, sleek stand lets you focus on the big picture.⁹
• BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.¹⁰
• Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.

Smart TV for everything you watch

Our Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of color and dynamic sound, everything you love feels so much more exciting.

Real-world colors in every shade and hue

See life’s true colors, vivid and bright. Triluminos Pro™ reproduces over a billion of them with enhanced saturation and hue for natural shades.

Beautifully clear pictures, whatever you’re watching

Watch old favorites in close to 4K quality. Our 4K X-Reality™ PRO analyzes, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

Fast-moving action. Clearer and smoother.

Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.


Brightness optimized, tuned to your room

Whether day or night, you’ll always get the best possible picture. A light sensor optimizes brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.

Never compromise sound clarity

Hear everything with complete clarity. Our innovative X-Balanced Speaker™ brings distortion-free acoustics and powerful bass so you’ll miss nothing of your entertainment. 

Uniquely shaped for clearer sound and deeper bass

Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

Room-filling, Dolby Atmos® sound

Sound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos® draws you in deeper for truly atmospheric entertainment.