Alloys Reseller RequirementsTo be able to purchase from Alloys, at least 80% of your business must comprise of reselling IT products to end users.
Awesome picture quality, brightness and contrast in our largest screen size
The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.
Spectacular 780 nit brightness, and more
Brightness matters. In busy retail showrooms or corporate lobbies, 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.
Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting
Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.
A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.
A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.Superior pictures, always
98” BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast paced on-screen movement with unprecedented smoothness, clarity and realism.
Richer, more lifelike colour
XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.
Cognitive Processor XR™
The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience, immersing you even more deeply in every scene.
XR Color
Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades, and realistic textures
The powerful processor accesses vast amounts of picture data, intelligently recreating lost details and textures with upscaled image sources.
XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.
Bright areas are even brighter and dark areas are darker, adding depth to scenes without losing highlights or shadow details.
Our Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It’s also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.
Conventional displays use just one row of LEDs to balance light across the screen. This means dark parts of the image are not as dark, and light parts not as light as they should be.
With LEDs across the whole screen, LED power and intensity can be adjusted much more precisely according to the scene. Light goes exactly where it’s needed, while dark parts of the screen stay dark.