Alloys announces distribution partnership with Brother Print Friendly Version Print Friendly

Melbourne, Australia - September 17 2013 - Australia's premiere print and imaging distributor Alloys, announced their new distribution partnership today with leading print vendor Brother. The news coincides with Alloys recent national expansion, which now includes distribution centres located in Melbourne, Sydney, Brisbane and Adelaide. The agreemnent covers Brother's market-leading print category incorporating hardware and consumables.

Commenting on the new partnership, Dave Guttmann, Director Strategic Alliances at Alloys said: "Brother's channel partners have been wanting a value add distributor that specialises in the print segment. This exciting new alliance brings together Australia's leading print and imaging distributor with leading print vendor Brother, so it's win-win for the entire channel."

He added "Alloys enhanced distribution platform enables us to meet the market requirements of time and place distribution, with a 'non-traditional' twist..."

Brother's B2B Channel Manager Karen Gillette said: "Brother International Australia is excited about our new partnership with Alloys for our range of print/scanner & labelling products. Alloys brings a wealth of experience in providing specialist skills, focus and knowledge in the print & imaging space. We are looking forward to working very closely with the team at Alloys and their reseller base."

Alloys will be working closely with Brother focusing on their mid-high colour print range in addition to developing strategic channel partner programs within their strong print and imaging reseller channel.

About Alloys, The non-traditional distributor

With over 30 years experience in value-added distribution, Alloys improve the capabilities, profitability and opportunities of SME technology resellers by providing them with a range of non-traditional services. The non-traditional approach requires the Alloys team to be more knowledgeable, more flexible, and to build stronger relationships with their customers, suppliers and the product solutions they sell. Alloys distribute: ACTI, Axis Communications, Brother, Canon, D-Link, DTG, Epson, Fuji Xerox Printers, HP, IQInvision, JVC, Kofax, Konica Minolta, Kyocera, Leviton, Lexmark, Milestone Systems, Mitsubishi, Oki, Optoma, Panasonic, QNAP, Samsung, Sony and Verbatim products.

About Brother

Brother International is a leading global manufacturer of laser printers, Multi Function Centres, fax machines, P-touch electronic labellers, typewriters and sewing machines. A specialist in its product lines, Brother combines customer satisfaction and comprehensive measures for environmental conservation, to manufacture innovative, reliable and practical products to enhance the consumers lifestyle.

Brother Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in North Ryde in Sydney, New South Wales and State offices also located in Adelaide, Brisbane, Melbourne and Perth.

For media enquiries, please contact:

Kane Ford

Alloys National Marketing Manager
Direct: +61 3 9411 1838

News: 24/09/2013 1:34:31 PM