Alloys inks Lexmark deal Print Friendly Version Print Friendly

June 1st, 2012 - Alloys, the non-traditional distributor, have been appointed as a Lexmark Supplies Distributor in Australia, thus creating new opportunities for customers of the Print and Imaging Specialist. The Lexmark Customer's For Life approach is well suited to Alloys who also have strong relationship focus. Both organisations are continually looking for news ways to create value for their customers.

Alloys' CEO, Paul Harman, understands that the new partnership will provide both parties with opportunities. "Lexmark and Alloys have partnered as Alloys are one of the very few distributors that specialize in the Print and Imaging market, if you want to drive growth in the market you need to be with the distributor that the reseller are turning to," he said.

Lexmark offer a comprehensive range of market leading consumables suitable for machines in the home and office space. Paul Harman added, "Alloys sell its consumables using a portfolio approach and the Lexmark range was a gap that resellers wanted to be able to access at Alloys.";

General Manager for Lexmark Australia and New Zealand, Carmel Mosser said, "There are several parallels between our two businesses, which makes this partnership very exciting for Lexmark. The primary factor is that we are both focused heavily on the level of service and convenience we can provide to our customers and partners- Lexmark through its 'Print Less, Save More' positioning and Alloys through its highly specialised knowledge and relationships with selected partners."

About Lexmark

Lexmark International, Inc. (NYSE: LXK) provides businesses of all sizes with a broad range of printing and imaging products, software, solutions and services that help customers to print less and save more. Perceptive Software, a stand-alone software business within Lexmark, is a leading provider of enterprise content management software that helps organizations easily manage the entire lifecycle of their documents and content, simplifying their business processes, and fueling greater operational efficiency. In 2011, Lexmark sold products in more than 170 countries and reported more than $4 billion in revenue.

To learn more about Lexmark, please visit For more information on Perceptive Software, please visit For more information on Lexmark, see the Lexmark Facebook page and follow them onTwitter.

For more information about Perceptive Software, please visit the company's Facebook

and Twitter profiles.

Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

About Alloys, The non-traditional distributor:

With over 25 years experience in the IT industry, Alloys have a reputation for providing partners and vendors with more than traditionally expected from distributors. Based in Melbourne, with offices in Sydney, the Alloys Print and Imaging range includes solutions for home users through to large corporate office requirements. We have printing products that include Consumables and Accessories, Inkjets, High-end Colour Lasers, Multifunction Devices, Garment and Label Printers plus Large Format graphics solutions.

Alloys proudly distribute AcTI, Axis Communications, Canon, Epson, Fujitsu, Fuji Xerox Printers, HAI, H, IQinvision, JVC, Kodak, Konica Minolta, Kyocera, Lexmark, LG, Maxell Austrlia, Milestone Systems, Mitsubishi, OKI Printing, Pixford, PLLC, Samsung, Sony, Sanyo and Verbatim products.

For more information visit or call 1300 368 348

Contact: Michael Wines, Channel Marketing Manager - Print and Imaging,03 9411 1827

News: 4/06/2012 3:44:26 PM