Canon Australia announced the strengthening of its popular PowerShot digital compact camera range with four new additions. The new PowerShot A3100 IS, A3000 IS, A495 and A490 incorporate an array of new features that ensure users can shoot great photos with ease, regardless of age or ability.
Shooting is made quick and easy with the inclusion of Canon's Intelligent Auto technology and a new Intelligent Flash Exposure feature, which automatically detect scenes and leave the camera to do the work for you. The new models all feature slimmer, more compact designs, with the A3100 IS and A3000 IS now featuring lithium-ion rechargeable batteries, enabling longer battery life so users can take more photos and never miss a moment.
"With these new models, the PowerShot range now offers a comprehensive suite of entry-level compact cameras - all boasting a quality Canon lens and processor, innovative features, differentiated design and battery formats along with affordable prices to suit everyone's needs," says Anna Kalinowska, Brand Manager - PowerShot, Canon Australia. "The new PowerShot compact cameras and their easy-to-use features are perfect for parents and kids alike and are a great way to get the entire family thinking and expressing themselves creatively through photography."
High-quality shots made quick and easy
Canon's Intelligent Auto technology, previously only available in PowerShot's higher-end models, has now been introduced into its entry-level range. The new PowerShot A3100 IS, A3000 IS, A495 and A490 all feature Intelligent Auto that recognises up to 18 different scenes (13 for the A490) from bright backlit scenes of moving people, to landscapes with blue skies, macros and sunsets. The technology then carries out the optimum image processing for that scene, ensuring that users can easily capture true-to-life shots every time.
These models are the first in the PowerShot range to also feature Canon's new Intelligent Flash Exposure technology which automatically detects whether flash is required and adjusts the flash output, shutter speed, aperture and ISO speed accordingly to best suit the photo being taken. Intelligent Flash Exposure technology reduces problems such as shadow on faces, flash not reaching the subject or highlight blow-outs.
Further ensuring that users always take high-quality shots, all four models feature a new Low Light scene mode. Depending on the scene, the camera automatically controls the ISO sensitivity (from ISO400 to ISO3200) so that shooting low-light scenes is easier than ever before . In addition, all models other than the PowerShot A490 include two new creative scene modes: 'poster effect', which intentionally changes the colour graduation of a shot so it appears like an old poster; and 'super vivid', which increases the colour saturation of the subject so users can enjoy greater depth of colour and more striking images.
The new models combine the above technologies with Canon's DiG!C III image processor and high megapixel CCD sensors to produce quality photos, regardless of the user's experience.
PowerShot A3100 IS and A3000 II - Slim, rechargeable and high-quality cameras
The new PowerShot A3100 IS and A3000 IS replace the A2000 IS and A1000 IS models and are perfect for those looking for high-quality images at the press of a button.
These models feature Canon's TruCapture technology that makes it easy for users to get the shot they want. This is achieved by combining three Canon technologies: Optical Image Stabilizer for clear, sharp shots; a DiG!C Colour Processor for true-to-life colours; and Intelligent Auto that makes taking photos easy.
A first for the Canon PowerShot A-series range, both the A3100 IS and A3000 IS feature lithium-ion batteries, allowing longer shooting time and the convenience of rechargeable batteries. The introduction of these batteries also results in a more streamlined, compact camera design for even greater portability.
Both models feature a 4x Optical Zoom Canon Lens, with the PowerShot A3100 IS supporting this with a huge 12.1 megapixel sensor, and the A3000 IS with a 10 megapixel sensor, ensuring quality images. Sharing of these images can be enjoyed by all on a large 2.7-inch LCD screen.
The A3100 IS is available in silver, red and blue and the A3000 IS in a contrasting black and silver design.
PowerShot A495 and A490 - Compact, easy-to-use and feature-packed cameras
Replacing the PowerShot A480, the A495 and A490 feature slimmer, more compact designs and continue to pack in all the features that consumers have come to expect from entry-level Canon PowerShot cameras.
The models feature new smooth and curved designs while continuing to retain the durable, solid form that the PowerShot range is known for, making it the perfect camera for first-time users and families with children of all ages.
Capturing family moments is effortless with the PowerShot A495 and A490's simple operation and interface. The navigation buttons have been simplified and made more intuitive and the ergonomic designs make them easy to hold.
The inclusion of a 3.3x Optical Zoom Canon Lens and 10.0 megapixel CCD sensor on both models allows users to capture great high-quality shots and zoom in to their subject. The 2.5-inch LCD monitor makes it easy to shoot and view images. The models use AA batteries, which are a popular and accessible choice for families.
The PowerShot A495 IS is available in three different colours (silver, red and blue) and the A490 in a contrasting black and silver design.
Pricing and Availability
The Canon PowerShot A490 (RRP $TBC) and A3000 IS (RRP $TBC) will be available from mid-February 2010 through Canon dealers nationally. The Canon PowerShot A495 IS (RRP $TBC) and A3100 IS (RRP $TBC) will be available from mid-February 2010 through select Canon dealers nationally. For more information customers can contact Canon on 1800 021 167
1 Resolution of photo is reduced to 2MP